Speakers include specialists from worlds of culture and technology including University Of York, Art-Sense, 1000heads and The Rural Media Company. Keynote speakers include:

- Word of Mouth Evangelist Molly Flatt from 1000heads talks about a campaign delivered for the V&A Museum and the creation of a virtual and physical Alternative Reality Game which became exposed to 90,000 people virally through online ambassadors.

- Helen Petrie, York University's Professor of Human Computer Interaction discusses how technology can be used to navigate audiences from live to digital and digital to live.


Breakout sessions include:

- The Media team from The Herbert Art Gallery describe how technology will enable personalisation of the visitor experience.

- Young Disciples' experience of engaging with young people through technology and music

- An insight into digital engagement in rural areas by The Rural Media Company

- Company Pictures, the producers of seminal youth drama 'Skins', a series which has continued to push boundaries and launch careers. Currently airing on E4, Skins has forged a sturdy reputation for discovering new talent — from actors such as Slumdog Millionaire's Dev Patel and new writers to bands, whose inclusion in an episode guarantees cool points. They are also responsible for such quality TV as Shameless, Wild At Heart and Inspector George Gently.
From developing scripts in workshops to music and club tours, Skins has redefined how we engage with youth audiences - and it will be fascinating to hear how their learnings and experience can relate to the broader cultural sector.

- Mudlark, a cross-platform production company in a partnership between a games company, a TV company and a web company. Mudlark produce mobile phone games, ARGS, virtual world experiences, television programmes, digital arts adventures and social network narratives. They’re currently developing locative multiplayer games for the iPhone and working with the Royal Shakespeare Company on an exciting new platform to explore Shakespeare’s place in a culture of cross-platform media consumption.

More details to be announced.

Thursday 15 April 2010
at 10 am to 4 pm
The Public, West Bromwich

Audiences Central

For more information, email jan.mcquillan@REMOVE-THIS_audiencescentral.co.uk or anita.dinham@REMOVE-THIS_audiencescentral.co.uk

'Physical Digital' is part of Arts Council England West Midlands’ Public Engagement campaign, Arts Nation West Midlands.
artsnationwestmidlands.co.uk

Tickets:
Standard Rate: £150 + VAT

Download booking form [Word document]