Sessions currently in the pipeline:

Introductory session: Tourisms vs local audiences
The challenge to fill up the cultural institutions thanks to the tourist audience coming to the city but at the same time be close to the local audience and be valuable to influence them in their cultural behaviour. Speakers: Pepe Serra, director of the Museu Nacional d’Art de Catalunya, Marta Beck-Domzalska, Eurostat, and Dolors Vidal, from the Universitat de Girona.

Big museums for local audiences
How big museums, with mainly a tourist audience, are capable of orienting, adapting and managing their offer, contents and services to the necessities and expectations of the local audience. The cases of Louvre Museum and Prado Museum. Speakers: Anne Krebs, Head of Studies and Research Department, the Louvre Museum, and Marina Chinchilla, Administration, Museo del Prado.

Pricing strategies in time of crisis
Debate focused on the increasing need of generating income opportunities and reaching big audiences with discounts and free entrance. Cases from Barcelona, La Caixa and Rotterdam. Speakers: Marta Clari, Institut de Cultura de Barcelona, and Cynthia Dekker, Rotterdam Festivals

From user to client
Recent change of paradigm in cultural habits among European citizens, and how build up valuable and closer relationship with our public. Mercat de les Flors and Palau de la Música will explain their experience using CRM. Speakers: Pepe Zapata, Head of marketing, Mercat de les Flors, and Gemma Canadell, Palau de la Música.

Tourist cities for local audiences
How different cities have come up, through innovative projects, to reach local audiences in culture. The cases of Bruges, Amsterdam and Madrid. Speakers: Steven Slos, cultural co-ordinator for the City of Bruges, Paul Mosterd, Deputy Director of Hermitage Amsterdam and Berta Sureda, Director of Public Activities, Museo Nacional Centro de Arte Reina Sofía

Cultural institutions take the street
Projects that have as objective to bring the cultural programmes out in the streets, like the case of the Museu Nacional d’Art de Catalunya in Barcelona and Madrid, and the Barcelona Jazz Festival.
Speakers: Elisabet Pueyo, Head of Marketing at the MNAC, and Tito Ramoneda, Barcelona Jazz Festival.

Times:
Thursday: 9am to 6.30pm
Friday: 9am to 2pm
 

ARTICKET BCN, a member of Audiences Europe Network - Seven museums of Barcelona

www.audienceseurope.net/events/glocal

Inscription rate: 75 euro (includes translation, coffee and lunch on Thursday)

Inscriptions at Institut d’Humanitats de Barcelona: send an e-mail to cursos@cccb.org